American Fitness Partners with FMI Fitness Master on Fitness Equipment Holiday Deals

Portland, OR - November 30, 2011 - American Fitness, a premier supplier of fitness equipment serving both consumers and commercial organizations, including the US military, public service groups, and schools, has partnered with FMI Fitness Master to offer a series of special exercise equipment deals. With the winter months quickly approaching and continued tough economic times, American Fitness recognized the need for affordable, quality indoor fitness equipment for their customers. For the month of December, American Fitness will offer special deals including free shipping in the continental United States on some of the Fitness Master’s most popular cardio and strength training equipment, such as treadmills, ellipticals, exercise bikes, and weight training machines. The deals available at will include both Fitness Master’s Fitnex line, as well as the high end Steelflex commercial fitness equipment line.

The Fitnex brand includes a range of high quality and stylish cardio fitness equipment with models designed for consumers through light commercial use. The Fitnex E55SG elliptical offers a space saving design with quality construction, which is ideal for hotels, apartment complexes, police and fire departments, condominiums, and the military. It is often paired with the Fitnex T60 treadmill, B70 exercise bike, R70 recumbent bike, or X Series Velocity bike for a complete cardio workout center. For kids and teens, Fitness Master has designed the Fitnex X5 kids bike. This bike is just the right size to support healthy living and weight management among younger generations, and is ideal for schools and youth centers.

Fitness Master’s high end commercial fitness equipment designed for heavy duty use is found under the Steelflex brand name.  It includes plateloaded strength training machines, Aristo cardio equipment, and hydraulic strength equipment designed for both the rehabilitation and strength training markets.  Both the Steelflex and the Fitnex brands of equipment are included in the December deals at

“We are excited to have the opportunity save our customers money this holiday season on quality, brand name fitness equipment,” said Ron Thompson, President of  “Fitness Master offers a range of products to fit every budget and exercise need, whether you are looking for home use or professional commercial fitness equipment. We look forward to recommending the Fitnex and Steelflex products from FMI Fitness Master for many of our hotel, military, firefighter, and school athletic department customers.”

About American Fitness

American Fitness is a leading retailer of home and commercial fitness equipment. Headquartered in Portland, Oregon, is the chosen provider of fitness and exercise equipment for schools, hotels, public service agencies, and US military organizations across the United States and abroad. specializes in custom gym and fitness center design using top brand equipment including home gyms, treadmills, elliptical trainers, weights, and other popular exercise equipment. With a focus on service and customer satisfaction, American Fitness seeks to support individuals and organizations in achieving fit and healthy lifestyles.

See products available from Fitness Master Fitnex.

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