American Fitness Targets High Growth CrossFit and other Functional Cross Training Programs with Specialized Fitness Equipment

Portland, OR - February 28, 2012- American Fitness, a premier supplier of fitness equipment serving home and commercial customers, has experienced a rapid increase in demand for exercise equipment used in popular cross training exercise programs, such as CrossFit, P90X, and other functional or interval training programs. CrossFit is a registered trademark of CrossFit, Inc. Customers who are attracted to these exercise programs come from all walks of life, from consumers looking to lose weight and get in shape to professionals who require a high level of fitness for athletic performance or on the job responsibilities. To meet this increase in demand, American Fitness has augmented its selection of fitness equipment with key tools and apparatus typically found in these types of fitness training programs. Everything from free weights to power racks can now be found at to suit most any mainstream or customized interval training exercise program.

Cross training has many benefits, from total body conditioning to weight loss. Elite athletes, bodybuilders, and highly trained professionals follow this type of workout routine to optimize performance and push to new levels. When exercises are done repeatedly with the same set of muscles and fitness equipment, the body eventually adjusts, resulting in smaller and smaller gains in strength and fitness. Cross training helps balance muscle groups, breaking through plateaus and minimizing injuries. CrossFit is a high intensity form of interval training that has become popular among all types of people for quickly and efficiently burning fat and building muscle. Exercises are focused on bodyweight training, basic gymnastics, and weightlifting to improve strength, stamina, flexibility, and cardiovascular health.

“We have seen a rapid increase in the demand for fitness equipment such as power racks, kettlebells, and chin up bars, which are being used as part of an interval or functional cross training program,” said Ron Thompson, President of American Fitness. “This is especially true for many of our high performance customers, such as military, police, and fire service. These customers are looking to achieve the best possible fitness results in the shortest amount of time. We are pleased to be able to support them in these efforts with customized fitness packages and quality, individual equipment selections.”

Typical bodyweight exercises in a cross training routine are squats, lunges, push-ups, and pull-ups. American Fitness offers equipment to support these types of exercises, including barbells, power racks, bumper plates, plyometric boxes, chin-up bars, and functional bodyweight cross trainers. For strength training, a full range of free weights, including dumbbells, kettlebells, and medicine balls can be found at

About American Fitness

American Fitness is a leading retailer of home and commercial fitness equipment. Headquartered in Portland, Oregon, is the chosen provider of fitness and exercise equipment for schools, hotels, public service agencies, and US military organizations across the United States and abroad. American Fitness specializes in custom gym and fitness center design using top brand equipment including home gyms, treadmills, elliptical trainers, weights, and other popular exercise equipment. With a focus on service and customer satisfaction, American Fitness seeks to support individuals and organizations in achieving fit and healthy lifestyles.

See popular cross training equipment.

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